Instagram, Faux Nostalgia und die Daten


Think about what these filters are doing: they’re taking the already horribly limited amount of visual data contained in a cellphone snapshot and destroying it. If you take a photo with a filter, your original photo — the one with all the data you originally captured — is lost. Instead, what is sent to your friends and saved to your photo library is a copy of the photo where a layer of junk has been applied. Colours are washed out, contrast destroyed, borders are cropped, blurs and scratches applied. The meaningful, unique information in those pixels is gone forever, replaced with cloned copies of the bits in the filter file. You are fucking up your photo.

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von Oliver Wagner


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